Event wraps are the real deal.
But don't listen to us, hear what others in the industry are
saying about this proven way to
increase circulation, all done within ABC guidelines. Essentially
what we have to sell you is this: A 4-page, pre-made "event
wrap" that is printed off your presses, and wraps itself around
that day's edition of the newspaper.
Let's use Dave Matthews Band as an example.
Estrella Studios put together
a comprehensive lead story, catered specifically to the fans
of DMB. We're not talking about tough reviews from their latest
album, nor stories about fighting within the band ... these are fan-driven, positive stories
about the band fans love. We typically throw in some other
goodies concert-goers enjoy, like trivia, discographies and
band bios. Wrap that content with beautiful photos and design,
and what you've got is this:
A product that you can not only sell, but a product that you
can sell to that hard-to-reach younger crowd.
Until newspapers figure out another way, this may be the ONLY
way to reach this sector. But even more important, you'll
have found a way to slowly stop the bleeding that almost every
paper is feeling these days, that of lost circulation.
We'd like to offer you a one-time special promotion, $375 for your first event
wrap!* That's 50% off of our normal price. No strings attached. If this is the only wrap you ever
purchase from us, so be it. But we're confident that once
you see the numbers from your first event, you'll be considering
that second wrap very soon.